Colors

Primary Colors

Primary colors play an important role in brand presentation. They convey emotions and messages. Therefore, they should be used in all communication materials following the scales presented here and their respective weights in the created pieces.

Secondary Colors

Secondary colors are less important complements in the official color palette. They should be used in details, illustrations, and other graphic elements of lesser importance. They can also be used as dividers or separators of information.

Functional

Functional colors are not part of the main palette. They are complementary colors for exclusive use in informative, warning, status, and alert graphic elements. They can be used in dynamic boxes, icons, or other elements intended for informative purposes.